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SOCIAL MEDIA & CONTENT ASSOCIATE (KARACHI, PAKISTAN)

POSITION CODE

HRD-PC/TD-348

PROGRAM

Maternal and Child Health

JOB GRADE TITLE

Senior Officer

REPORTING TO

Community Engagement & Communications Manager

EMPLOYMENT TYPE

Full-time Contractual (close-ended)

LOCATION

Karachi, Pakistan

JOB PURPOSE

The incumbent will be responsible for creating content for social media that includes copywriting, graphics, and technical work for Maternal & Child Health (MCH) Program. S/he will be required to visit fields to gather content.

RESPONSIBILITIES

·         Help in implementing strategies to improve program visibility and program awareness on social media platforms.

·         Collaborating with other departments, team members and brainstorming subjects for creative content.

·         Creating unique, simple-to-understand, and user-friendly content using good market research techniques.

·         Writing new promotional content and editing existing content.

·         Proofreading new content before publication.

·         Overseeing the distribution of content through our various platforms, including social media.

·         Analyzing performance indicators and web traffic and determining the effectiveness of created content.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES (KSA)

Required Qualification

·         Bachelor's degree in marketing, mass communication, or a related field.

Required Experience

·         At least 1-2 years of experience in copywriting, graphic design, social media, or a related field.

·         Experience in working with social media tools such a Hootsuite, Facebook Business suite, etc is a necessity.

·         A minimum proficiency to work with graphics is mandatory and experience above 1 year in design software.

Required Skills

·         A fair understanding of graphics and photography. Working knowledge of content management, including software such as Photoshop, Adobe Illustrator, Premiere Pro, or similar design/video editing tools.

·         Good working knowledge of Search Engine Optimization (SEO) and the latest social media practices.

·         Excellent written and verbal communication skills

·         Strong attention to detail, multitasking, and analytical skills.

·         Ability to work independently and as part of a team.

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