SOCIAL MEDIA & CONTENT ASSOCIATE
- POSITION CODE: HRD-PC/TD-348
- PROGRAM: Maternal and Child Health
- JOB GRADE TITLE: Senior Officer
- REPORTING TO: Community Engagement & Communications Manager
- EMPLOYMENT TYPE: Full-time Contractual (close-ended)
- LOCATION: Karachi, Sindh Pakistan
JOB PURPOSE
The incumbent will be responsible for creating content for social
media that includes copywriting, graphics, and technical work for Maternal
& Child Health (MCH) Program. S/he will be required to visit fields to
gather content.
RESPONSIBILITIES
- Help in implementing strategies to improve program visibility and program awareness on social media platforms.
- Collaborating with other departments, team members and brainstorming subjects for creative content.
- Creating unique, simple-to-understand, and user-friendly content using good market research techniques.
- Writing new promotional content and editing existing content.
- Proofreading new content before publication.
- Overseeing the distribution of content through our various platforms, including social media.
- Analyzing performance indicators and web traffic and determining the effectiveness of created content.
REQUIRED KNOWLEDGE, SKILLS & ABILITIES (KSA)
Required Qualification
- Bachelor's degree in marketing, mass communication, or a related field.
Required Experience
- At least 1-2 years of experience in copywriting, graphic design, social media, or a related field.
- Experience in working with social media tools such a Hootsuite, Facebook Business suite, etc is a necessity.
- A minimum proficiency to work with graphics is mandatory and experience above 1 year in design software.
Required Skills
- A fair understanding of graphics and photography. Working knowledge of content management, including software such as Photoshop, Adobe Illustrator, Premiere Pro, or similar design/video editing tools.
- Good working knowledge of Search Engine Optimization (SEO) and the latest social media practices.
- Excellent written and verbal communication skills
- Strong attention to detail, multitasking, and analytical skills.
- Ability to work independently and as part of a team.
To view the complete job description and apply to this position, click "Apply Now" below.
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